STRATEGIC MANAGEMENT – ROBERT MACINTOSH-DONALD MACLEAN

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist s role. Key benefits: – Provides a comprehensive range of templates that have been road-tested with over 400 senior managers – Includes extensive case material and interviews – Lecture slides, tutorials, and multiple choice questions available on the companion website