Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition, 15th edition

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Focus on globalization, innovation, and sustainability

· NEW! A completely new chapter on Global Strategy has been added. While globalization is discussed in every chapter of the book, including a Global Issues section in each chapter, this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.

· NEW! and UPDATED! Vignettes on sustainability, globalization, and innovation appear in every chapter of the text.

· UPDATED! Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, K™rcher, Toyota, Purbani Group, and United Airlines, among many others.

· NEW! Resource-based analysis, and more specifically the VRIO framework (Chapter 5), has been added to the toolbox of students’ understanding of core competencies and competitive advantage, with a significant addition of material and a practical example.

· Functional strategies are examined in light of outsourcing.

· UPDATED! Extensive additions have been made to the text from both strategy research and practical experience.

Help students apply concepts to real-­life scenarios

· NEW! 13 comprehensive cases have been added to support 14 popular full-length cases and 6 mini-cases.

o UPDATED! A Case Instructor’s Manual includes detailed suggestions for its use, teaching objectives, and examples of student analyses for each of the full-length comprehensive cases.

· Strategic Management Model begins the first twelve chapters and provides a structure for both content and case analysis.

o Strategic Audit. A professional framework for case analysis, in terms of external and internal factors, takes the student through the generation of strategic alternatives and implementation programs.

o Experiential Exercises focus on the material covered in each chapter, helping the reader apply strategic concepts to an actual situation.

· Suggestions for in-­depth case analysis provide a complete listing of financial ratios, recommendations for oral and written analysis, and ideas for further research.

Pearson MyLabTM Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

· Writing Space. Better writers make great learners–who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, the Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. Thanks to assisted-graded and create-your-own assignments, you decide your level of involvement in evaluating students’ work. And because of integration with Turnitin®, Writing Space can check students’ work for improper citation or plagiarism.

· NEW! Personal Inventory Assessment (PIA) is a collection of online exercises de