SMARTER SELLING: HOW TO GROW SALES BY BUILDING TRUSTED RELATIONSHIPS 2ND ED PB – DAVID LAMBERT-KEITH DUGDALE

This book shows readers the smarter way to sell -by building trusted consultative relationships with their customers. Whatever you are selling, this book will help you do it better, and feel better about doing it. By switching your focus from the hard sell to building more trust and adding more value, you will end up not just with more satisfied customers, but with more sales as well.