ONE PLUS ONE EQUALS THREE : A MASTERCLASS IN CREATICE THINKING PB – DAVE TROTT

How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott s distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time merchant of death who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world s true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.