NIKE BETTER IS TEMPORARY HC – SAM GRAWE

At Nike, the desire to be the best is a journey, not a destination – better is always temporary. Phaidon commemorates the company s influence with Nike: Better is Temporary, a landmark publication that charts Nike s transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with Breaking2, an introduction detailing Nike s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike s focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book s bonus chapter, Crafting Color. Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.